Latest Facebook-Ads-Trends-2020 to Follow by Social Media Advertisers Anil Kandpal

Today, a large number of social media marketers and social advertisers consider Facebook as an effective and lucrative social media platform. However, to make the most for this 2020, marketers should formulate a sound Facebook advertisement plan and use the appropriate tools for executing them in the right way. For this, it is essential for everyone to stay aware of the latest Facebook ad trends for the year 2020.

Trend 1-Rise in the Facebook’s Ad Costs 

Facebook’s ad costs are rising consistently during the last few years because of many factors, like-

Increase in Numbers of Facebook Advertisers

Currently, you will find 6millions Facebook advertisers i.e. a dramatic increase from only 4million advertisers in the year 2016.

Seasonal Traffic 

According to the record of Q4 for this 2019, a large number of advertisers are choosing the Facebook platform to advertise their product offerings and avail benefits from special sales for this holiday season. As marketers dealing with seasonal businesses are spending money, they drive costs yearly than those advertising for round the year.

Quality of a Facebook Ad

The Facebook algorithm gives rewards to advertisers, which provide excellent user experience, as Instagram and Facebook always keep their users at the top priority. Both Instagram and Facebook are well aware that if user numbers will go down, advertising numbers will reduce automatically. Thus, social media platforms always strive hard to protect the experiences of users as possible.

Trend 2-Trend of Campaign Budget Optimization for Facebook 

According to the latest trend related to campaign budget optimization for Facebook advertisers have to set the budget at a specific campaign level, while the Facebook’s algorithm will optimize the spend ad automatically. Later on, Facebook will allocate the advertisements based on the ones, which perform the best. Positively, advertisers may easily manage the ads if they use Artificial Intelligence.

Trend 3-Trend of Online Community Building 

Building an online community and on Facebook is continuing to be a trend for this 2020. Accordingly, you not only have to focus on sharing enjoyable content to your audience. Instead, you have to cultivate a strong culture for interaction with clients and to create a strong engagement. We have observed that micro-influencers i.e. account, which has a relatively small number of followers show high engagement and thereby, are much valuable. The same thing is applicable in the case of your Facebook account. If your audience does not engage with your ad, you do not get a chance to convert your followers into payable customers.

Trend 4-Trend of Facebook Lives via Videos

In the recent few years, we have observed a huge push towards video marketing on different social media platforms for both paid and organic strategies. Especially, people are looking for Facebook Lives via stories and videos to involve in organic engagement on Facebook. The best thing is that you may choose for video advertisement strategies and video marketing tactics even when you have a limited budget in your hand. Your customers and prospects will like to see you live, your videos, your stories, and similar others. Thus, with video marketing, you will end up receiving plenty of benefits rather than simply images and written posts.