Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the Google Ads platform.
Formerly known as Google Marketing Next, this year’s event will be hosted through a live stream of scheduled topics.
So, why should you care about the latest products from Google?
If you’re a modern marketer (just the fact you’re reading this suggest as much), staying on top of the latest trends and emerging tech is paramount to growing, adapting, and evolving your business.
But it isn’t just Google Ads updates and features that are why you should check it out. Google also brings on many of its leadership and presenters from outside the company to share insights and valuable lessons for attendees.
Still not sure if Google Marketing Live 2019 is for you? Check out my breakdown of this year’s event.
WHEN IS GOOGLE MARKETING LIVE?
This special two-day event kicks off on May 14, 2019, with closing remarks on May 15th. The keynote session will begin promptly at noon EDT.
Most folks can only experience the event via live stream, but Google does invite a select few to attend in person. Invitations to this exclusive event are only extended to those in Google’s Premier Agency program. In fact, our team will be there this year, and we feel extremely lucky that we get to go.
Don’t worry; there’s still plenty of time to sign up for the live stream.
All of these sessions can be watched later as on-demand videos. Some sessions do have a Q&A component to them, which is only available during the event. For you inquisitive types, watching the live stream is a must if you have questions you want to ask. A lot of people will be watching as well so they may not get to your question.
WHO SHOULD ATTEND GOOGLE MARKETING LIVE?
Generally speaking, digital marketers who use the Google Ads platform will want to watch several key sessions from this year’s event.
This event will still have a few sessions you’ll want to check out even if you don’t leverage Google’s marketing tools.
The event does serve to drum up excitement for several announcements from the Google Ads team. But Google Marketing Live touches on several key themes that should matter to all marketers:
- Complexity of the Buyer’s Journey: One of the best parts about innovations in ad tech is the ability for marketers to get a clearer image of how customers interact with brands. Businesses will have greater insights on their customers and how each touchpoint impacts their journey.
- Meeting Expectations of Customers: The age of mobile isn’t coming, it’s already here. Google’s been banging on this drum for a while, but a mobile-friendly site won’t cut it anymore.
- Opportunity for Growth, Innovation: Embracing new technology is no longer optional if companies want to be successful. But at the same time, companies must also have the ability to welcome new ideas, experimentation, and break away from traditional thought processes.
The above themes represent what marketers can gain from Google’s live event. If you care about any of these themes and understand how they can help your brand thrive, then it’s clear why you should attend.
Google Marketing Live aims to cover quite a bit this year. Since it takes place over two days with some sessions happening simultaneously, that’s a lot to take in.
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