There are multiple digital strategies to
choose from and where you invest your budget, will of course depend on your
goals. If your goal is growth (brand awareness, increase sales, even a larger
staff) B2B DIGITAL IT SERVICES has some guidance on which
Digital Marketing avenues you should invest in to grow your business this year.
Search engine optimization, is the process of
increasing the visibility of your website on search engines like Google and
Bing. Like any strategy, SEO starts by defining your goals. If your goals are
content related, like getting users to your website or readers on your blog,
SEO is what you need.
Whatever your goal, if you want to be
competitive online you will need to implement SEO into your tool belt. SEO practices
include researching keywords for relevancy and competitiveness, writing and
editing content to match your company’s voice and optimizing content for
readability and keyword strength and that’s just the start. It’s true that SEO
is a slow, long-term strategy but given time to run, it will prove it’s worth.
SEO is one of the most valuable tools in the digital marketplace.
Paid Search
If Digital Marketing was Star Wars, SEO would
be Luke Skywalker and Paid Search would be Han Solo. SEO is like Luke, in that
there is a light and a dark side and a a bit of mystery involved in your
results. You can work for 6 months writing content around a keyword, and not
even get to the first page of the search engine results.
However, paid search is the Han of this
analogy because without it, you may never get to the top spot (or defeat Darth
Vader). In PPC, is more aggressive and straight forward. If you can build and
optimize your account properly, you are almost guaranteed a spot at the top of
the search results, instantly. Moreover, paid search platforms like Google
Adwords and Bing Ads are structured in a way that shows your business
exclusively to people who are looking for goods/services like yours.
Incorporating a paid search strategy can be the added boost that your business
needs to expand its online growth. So if your goals are to grow sales and brand
awareness, PPC is the way to go.
Paid Social
Organic reach on social media platforms just
isn’t what it used to be, with an increase in “click-bate” posts and Facebook’s
new algorithm update, organic efforts will have to
shift to accommodate. Regardless paid social remains a cost-effective strategy
for business looking to expand their growth.
Platforms like LinkedIn, Facebook and Twitter
provide an opportunity to advertise to your Target Audience where they are
already spending their time. Paid social can help you target your ads to the
right people, with their demographic targeting, interest based audiences and
retargeting capabilities.
For some businesses there is nothing more
effective than a Facebook campaign, not only do you choose the creative (with
much more room for copy than Adwords) but depending on your marketing objective
you can choose to pay when someone clicks your ad, watches a certain percentage
of your video ad OR you can pay per 1,000 impressions. This is great for brand
awareness.
The argument for website design and
optimization is simple: What’s the point in setting up any strategy which
drives traffic to a website that people can’t figure out how to find what
they’re looking for? If your website is hard to navigate, poorly designed,
running slowly, not mobile friendly, or all of the above, your business will
suffer. There are elements of an effective web design but optimizations and
maintenance should be done monthly.
The Main Takeaway
Everyone has heard the phrase “You have to
spend money to make money.” But the trick for business owners is knowing how to
invest that money in strategies that will show a return on investment. Instead
of just “spending”, your marketing investments should effectively serve your
marketing goals and ultimately grow your business. If you would like to learn
more about an integrated digital marketing strategy drop us a note at anilkandpal0@gmail.com. We would love to hear from
you.
0 Comments